Xiaomi Reportedly Planning to Stop Selling Some Smartphone Models in India

What’s Going On?

On July 24, 2025, reports emerged that Xiaomi has decided not to launch its Xiaomi 15 Civi model in India this year. This move reportedly stems from the underwhelming performance of the Xiaomi 14 Civi when launched last year, despite heavy promotion around its Leica-branded camera and premium styling. Xiaomi has yet to make an official announcement, but the strategy appears confirmed by multiple industry sources.

Which Models Are Affected?

• Xiaomi 15 Civi: Slated to be a mid‑segment device priced between ₹35,000–₹45,000, this model has reportedly been canceled for the Indian market.
• Xiaomi 14 Civi: The predecessor launched in mid‑2024 did not meet sales targets and is currently available only at heavy discounts.

The cancellation reflects Xiaomi’s retreat from the premium-mid range tier in India amid weak consumer response.

Why the Change?

• Disappointing sales of 14 Civi: Despite strong branding and specs, Xiaomi 14 Civi failed to resonate with buyers, prompting Xiaomi to reconsider follow‑up models.
• Strategic ‘premiumization’ pivot: Xiaomi is doubling down on the ₹20,000+ segment and higher-priced flagships, moving away from its traditional high-volume budget focus.
• Inventory and internal overstock: Industry reports cite bloated inventory and slower sales for Redmi Note models, leading to reduced appetite for similar mid‑segment phones.

Market Context: Xiaomi’s Decline in India

• Slipping market share: According to Counterpoint Research, Xiaomi’s share dropped to 17% in 2024, and further slid to just 13% in Q1 2025.
• Falling out of top 5: IDC data reports that in Q1 2025 Xiaomi fell to sixth position in India, after shipments dropped 42% year‑on‑year.
• Strategic missteps cited by analysts: Experts poin

User experiences echo this sentiment: Redmi Note series became e‑waste… note 11/12 overpriced… people aren’t buying.

What It Means for Users

• Consumers seeking phones in the ₹30K–45K bracket may have fewer Xiaomi options—especially at the upper mid‑range.
• Discount opportunities: The lingering stock of Xiaomi 14 Civi might be available at significantly reduced prices.
• Shift in brand focus: Xiaomi is repositioning itself toward higher-end models, targeting segments dominated by Samsung and OnePlus.
• Poor retail support: Offline retailers reportedly feel sidelined by Xiaomi’s shifting priorities, which could affect availability.

FAQs

Which Xiaomi model is being stopped in India?

The Xiaomi 15 Civi is reportedly not launching in India following lackluster reception of its predecessor, the 14 Civi.

Why did Xiaomi pull the plug?

The 14 Civi underperfromed, leading Xiaomi to abandon its mid‑tier phone strategy for a leaner, premium-focused portfolio.

Is this part of a larger trend?

Yes, Xiaomi is pivoting toward higher-value models and consolidating its lineup after seeing sharp sales declines and suffered retail relations.

Bottom Line

Xiaomi’s decision to halt the 15 Civi launch signals a broader rethink of its India strategy: retreating from the mid‑segment toward refining its brand identity around higher-margin flagships and fewer, more focused models. With market share shrinking and competitors gaining ground, Xiaomi appears to be betting on quality over quantity in 2025.