Xiaomi May Drop Redmi K100 Pro Max Branding, New Flagship Model Tipped

Xiaomi could be preparing a major shake-up for its upcoming Redmi K-series lineup, with fresh leaks suggesting the company may abandon the expected “Redmi K100 Pro Max” branding entirely.

According to reports circulating on Chinese social media platform Weibo, Redmi is now working on a new flagship device under a different internal codename, hinting at a possible rebranding strategy for its premium smartphones.

Redmi K100 Pro Max May Have Been Cancelled

A known Chinese tipster claims Redmi has reportedly scrapped its internal “Q11U” project — previously believed to be associated with the:
Redmi K100 Pro Max.

Instead, the company is now said to be focusing on a mysterious new device internally referred to as:

“Q11X”

At the moment:

• the final commercial name remains unknown
• specifications are still under wraps
• and Xiaomi has not officially confirmed the leak.

Possible End of the ‘Pro Max’ Branding

The leak also hints that Redmi may permanently move away from the:

• “Pro Max” naming strategy
  for its flagship K-series devices.

Industry speculation suggests the upcoming phone could instead launch as:

• Redmi K100 Ultra
  or under an entirely new branding format.

This would align Redmi more closely with premium smartphone branding trends already seen in:

• flagship Android devices
• gaming-focused smartphones
• and ultra-premium sub-brands.

Expected Processor and Performance Upgrades

Earlier leaks suggested the next Redmi flagship could feature:
Qualcomm Snapdragon 8 Elite Gen 6.

If true, the chipset would likely power:

• AI-focused performance upgrades
• improved gaming capabilities
• advanced thermal management
• and enhanced battery efficiency.

The device is expected to target the upper-premium Android market segment.

Redmi K90 Pro Max Still Remains a Powerful Flagship

While attention now shifts toward the next generation, the:
Redmi K90 Pro Max
continues to attract attention for its flagship-level hardware.

Key Features of Redmi K90 Pro Max

• 6.9-inch OLED display
• 120Hz refresh rate
• Redmi D2 display chip
• Snapdragon 8 Elite Gen 5 processor
• Up to 16GB LPDDR5X RAM
• Up to 1TB UFS 4.1 storage.

Camera Setup and Battery

The smartphone also includes:

• triple 50MP rear cameras
• 32MP front camera
• advanced AI imaging features.

One of its standout features is the massive:

7,560mAh battery

Charging support includes:

• 100W wired fast charging
• 50W wireless charging.

Expected Pricing Strategy

The Redmi K90 Pro Max launched in China at:

• CNY 3,999
  (approximately Rs 49,000 in India)

The pricing positioned the phone aggressively against:

• flagship OnePlus devices
• iQOO smartphones
• and premium Realme models.

If Redmi introduces a new “Ultra” branding, the company may further push into the premium flagship category.

Why This Rebranding Could Matter

If Xiaomi officially drops the “Pro Max” branding, it may signal:

• a refreshed K-series strategy
• clearer product differentiation
• stronger flagship positioning
• and more premium market targeting globally.

The move could also help Redmi compete more directly with:

• Samsung Galaxy Ultra devices
• OnePlus Pro series
• and iPhone Pro models.

What We Still Don’t Know

As of now:

• Xiaomi has not confirmed the leak
• launch timelines remain unclear
• official specifications are unavailable
• and the final product name is still unknown.