Lava Play Ultra 5G Launched in India With Premium Features Under ₹14,000

Homegrown smartphone brand Lava has stepped up its game once again with the launch of the Lava Play Ultra 5G. Positioned as an affordable yet feature-packed device, the new smartphone aims to challenge popular Chinese rivals like Xiaomi, Realme, Oppo, Vivo, and Infinix in the highly competitive budget 5G segment.

With highlights such as a 120Hz AMOLED display, MediaTek Dimensity 7300 chipset, 64MP camera, and a 5,000mAh battery, the Play Ultra promises premium features at a price starting below ₹14,000.

Lava Play Ultra 5G: Price and Availability

The smartphone will be available in two storage options:

• 6GB RAM + 128GB storage – ₹14,999 (introductory effective price: ₹13,999 with ₹1,000 instant discount)
• 8GB RAM + 128GB storage – ₹16,499

📅 Availability: The Lava Play Ultra 5G goes on sale from August 25, 2025, exclusively via Amazon India.

With the introductory discount, Lava has positioned the phone aggressively, making it one of the most affordable AMOLED 5G smartphones in its category.

Lava Play Ultra 5G: Key Features and Specifications

🔹 Display

• 6.67-inch FHD+ AMOLED panel
• 120Hz refresh rate for smoother scrolling and gaming
• 1,000 nits peak brightness, ensuring good visibility even in bright sunlight

🔹 Performance

• MediaTek Dimensity 7300 processor
• Up to 8GB LPDDR4x RAM
• 128GB UFS 3.1 storage for faster app loading and data transfer
• Android 15 out of the box with dual-SIM support

🔹 Cameras

• Rear: Dual setup with 64MP main sensor + 5MP macro shooter
• Front: 13MP selfie camera, optimized for social media and video calls

🔹 Battery & Charging

• 5,000mAh battery for all-day use
• 33W fast charging support, capable of powering up quickly

🔹 Durability

• IP64 rating for dust and splash resistance, a rare feature in this price segment

Competition: Taking on Realme, Xiaomi, and More

The launch comes just a day after Realme unveiled its P4 Series (August 20, 2025), which features massive 7,000mAh batteries and up to 80W fast charging.

• Realme P4 (Dimensity 7400 Ultra) – Slightly more powerful chipset
• Realme P4 Pro (Snapdragon 7 Gen 4) – Targeted at performance users

However, Realme’s phones are expected to carry a higher price tag, giving Lava’s Play Ultra 5G a clear edge among budget-conscious Indian consumers.

Lava is also competing with Xiaomi’s Redmi Note series and Vivo’s Y-series, which dominate the under-₹15,000 market. The Play Ultra’s AMOLED display, strong battery life, and clean Android 15 experience could appeal to users frustrated with heavy custom UI skins on rival phones.

Why the Lava Play Ultra 5G Matters

Lava has been consistently pushing its “Made in India” strategy, offering alternatives to Chinese brands while keeping pricing competitive. With the Play Ultra 5G, it has managed to pack in:

• A high-refresh AMOLED display (rare in this price bracket)
• A balanced processor for gaming and multitasking
• A large battery with fast charging
• IP64 protection, adding durability value

This makes it one of the strongest contenders in the sub-₹15,000 category.

Conclusion

The Lava Play Ultra 5G is a bold move by the Indian smartphone brand, offering premium features at an entry-level price. With rising anti-China sentiment and consumer demand for affordable yet powerful devices, Lava’s latest launch could very well capture significant market share.