Tech
Instagram Adds Auto Scroll for Reels: What It Is & How to Activate It
What Is Auto Scroll for Reels?
Instagram’s Auto Scroll feature for Reels allows videos to play seamlessly one after another without manual swiping. Think of it as a TikTok-style continuous feed—you can now just sit back and watch.
The feature is currently rolling out gradually and is available on iOS, with Android expected to follow shortly
Why Instagram Launched Auto Scroll
This is a user-experience (UX) enhancement aimed at:
- Catering to hands-free consumption, such as during commutes or multitasking
- Increasing engagement time, which benefits both Instagram and creators
- Bringing the Reels experience in line with TikTok and YouTube, which already offer seamless auto-play
How to Enable Auto Scroll on Reels
If your account has early access, follow these steps:
- Open the Instagram app and go to the Reels tab.
- Tap the three-dot menu (···) located at the bottom-right of a reel
- Select “Auto Scroll” from the options. Toggle it ON.
- Reels will now automatically scroll to the next one after finishing.
To disable, simply tap the screen or return to the menu and toggle Auto Scroll OFF
Who Has It and When It’s Coming to You
- Currently in beta testing on iOS for a limited number of users and creators, especially in India
- Instagram plans a staged rollout, with Android expected soon and broader availability in the coming weeks
Hands-Free Watching: Who Benefits?
- Multitaskers – Ideal for users who are cooking, commuting, or working.
- Accessibility – Helps users with motor impairments watch Reels independently.
- Creators & Brands – Extended viewing time can improve completion rates and the algorithmic boost
Precautions & Best Practices
- Don’t lose track of time—Auto Scroll may lead to endless Reel consumption
- Test it in safe environments—avoid using auto-scroll while driving or in situations requiring your attention.
Want It Now? Here’s What You Can Do
- Update your app to the latest version; rollouts are often tied to app releases.
- If it’s not available, patience may be required—it’s rolling out in phased waves.
- Some websites suggest workarounds, like using third-party extensions (e.g. Auto Reels Scroller on Chrome) or iOS Shortcuts and voice controls but these are unofficial and may violate terms or pose privacy concerns.
The Bigger Picture: Instagram’s Strategy
- Instagram is experimenting with separate apps for Reels and video content, per Adam Mosseri
- The Auto Scroll launch coincides with updates like a 3:4 vertical photo aspect ratio
- It fits Instagram’s broader goal of becoming more “smart” and intuitive, including AI editing tools and customized feed controls
Final Take
Instagram’s new Auto Scroll feature for Reels is a thoughtful addition that enhances content consumption by adding convenience and accessibility. While the move aligns Reels more closely with TikTok and YouTube, users should remain aware of potential overuse. If you’re an avid Reel-watcher, it’s worth updating your app and checking the Reels menu—Auto Scroll could already be waiting on your profile.