Murthal’s Amrik Sukhdev: ₹100 Cr Dhaba Serving 10,000+ Hungry Travelers Daily

When you think of dhabas on NH-44 (old NH-1), Amrik Sukhdev in Murthal stands out as a symbol of modern roadside dining. From serving truck drivers to becoming a culinary landmark, this dhaba now clocks ₹100 crore in annual revenue!

Humble Beginnings of Amrik Sukhdev

Founded in 1956 by Sardar Amrik Singh and Sardar Sukhdev Singh, the dhaba started as a small roadside stall serving simple, hearty meals to highway travelers and truck drivers.

The Secret Behind Its Massive Success

• Consistent quality and taste
• A mix of traditional Punjabi recipes and modern hygiene standards
• Continuous adaptation to changing customer expectations
• Focus on hospitality and comfort

Scaling to Serve Over 10,000 Customers Daily

Today, Amrik Sukhdev serves more than 10,000 guests every day. From early morning parathas to late-night meals, it has become a must-stop spot for everyone traveling to or from Delhi.

The ₹100 Crore Milestone

Crossing ₹100 crore in yearly revenue is no small feat for a dhaba. Amrik Sukhdev achieved this by focusing on high volume, efficient service, and smart business expansion including event catering and packaged food products.

The Team: 500+ Staff Making It Happen

A workforce of over 500 people ensures smooth operations around the clock — from kitchen staff to service teams and logistics. Their teamwork keeps this massive operation running like clockwork.

How Amrik Sukhdev Became a Food Icon

Beyond food, the dhaba has become a cultural icon. It’s featured on travel vlogs, food shows, and social media as a “must-experience” place on the Delhi-Chandigarh route.

Plans for the Future

Amrik Sukhdev aims to further expand its brand, explore new locations, and potentially venture into ready-to-eat products to reach customers beyond Murthal.