Apple is reportedly gearing up to launch the iPhone 17e globally, including India, on February 18. Positioned as a more affordable offering in the iPhone 17 lineup, the device is expected to bring notable design upgrades, improved performance, and select premium features at a relatively lower price point.

The upcoming model is expected to succeed the iPhone 16e, which debuted in February last year.

Here’s a detailed look at what the iPhone 17e may offer.

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📱 iPhone 17e First Look: Design and Build

A concept video shared by YouTuber Jon Prosser hints at several key design changes.

🔹 Dynamic Island Instead of Notch

For the first time in Apple’s “e” series, the iPhone 17e is expected to feature Dynamic Island, replacing the traditional notch seen on its predecessor. This would align the device more closely with Apple’s flagship lineup.

🔹 Slim Bezels and Refined Display

The phone is expected to sport extremely thin bezels, offering a more immersive viewing experience. However, apart from the Dynamic Island, major display upgrades may be limited.

🔹 Rear Camera Layout

The device could retain a single rear camera setup, similar to the iPhone 16e, along with an LED flash. Apple appears to be keeping the design minimal and clean.

🔹 Buttons and Controls

• Volume buttons + Action Button (left side)
• Power button (right side)

🎨 Expected Colours

• Black
• White
• Lavender

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⚙️ Expected Specifications

🔹 Processor

The iPhone 17e is tipped to be powered by the Apple A19 Bionic, the same chipset reportedly used in the flagship iPhone 17 series launched last September.

If accurate, this would be a significant performance boost, ensuring:

• Faster processing speeds
• Improved AI capabilities
• Better battery optimisation
• Enhanced gaming performance

🔹 Camera

• 48MP Rear Camera (major upgrade over previous generation)
• 12MP Front Camera

The 48MP sensor suggests improved low-light performance and sharper image processing.

🔹 Connectivity

Apple is expected to use its in-house C1x modem chip, which could enable:

• Satellite connectivity support
• Improved network efficiency
• Better integration within Apple’s ecosystem

🔹 Security & Charging

• Face Unlock support
• MagSafe charging compatibility

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💰 Expected Price and Storage

The iPhone 17e could launch at a starting price of $599 (approximately ₹57,000).

Storage Option:

• Base model: 128GB

If priced aggressively in India, the 17e could sit strategically between the standard iPhone 17 and older iPhone models still in circulation.

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📊 How iPhone 17e Could Strengthen Apple’s Position

The “e” series is designed to offer a balance between affordability and premium features. With the addition of:

• Dynamic Island
• A19 Bionic chipset
• 48MP camera
• MagSafe support

Apple appears to be narrowing the gap between its flagship and budget-premium segments.

The iPhone 17e may compete directly with premium Android devices in the ₹50,000–₹60,000 price range, potentially boosting Apple’s market share in India and other price-sensitive markets.

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🔎 What to Watch at Launch

• Official confirmation of chipset
• Battery capacity details
• Display refresh rate
• India pricing strategy
• Pre-order and sale dates

If leaks hold true, the iPhone 17e could emerge as one of Apple’s most value-driven releases in recent years.

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Final Take

With a refreshed design, flagship-grade processor, and upgraded camera system, the iPhone 17e looks poised to redefine Apple’s affordable premium category. The official launch on February 18 should clarify how aggressively Apple plans to position the device in global markets.

Apple’s latest premium smartphone, the iPhone Air, is now available at a massive discount, making it an attractive option for buyers planning an upgrade. Launched in September last year at a premium price, the device has received a significant price reduction during Flipkart’s Big Savings Sale, allowing customers to save up to Rs 25,000 through combined offers.

Along with the direct price cut, Flipkart is also offering additional bank discounts and exchange benefits, further sweetening the deal for Apple enthusiasts.

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Huge Discount During Flipkart Big Savings Sale

The iPhone Air was launched in India with a starting price of Rs 1,19,900. During the ongoing Flipkart Big Savings Sale, the smartphone is currently listed at Rs 99,900, reflecting a straight discount of Rs 20,000.

On top of this:

• Buyers can avail a Rs 4,000 instant bank discount
• An additional Rs 1,000 offer is also applicable on select payment methods

With all offers combined, customers can effectively purchase the iPhone Air at up to Rs 25,000 less than its original price. The Flipkart Big Savings Sale is live from February 1 to February 5, making it a limited-time opportunity for buyers.

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iPhone Air Display and Design Highlights

The iPhone Air stands out as Apple’s thinnest iPhone to date, measuring just 5.6mm in thickness. It sports a 6.5-inch Super Retina XDR display with an OLED panel that supports a 120Hz high refresh rate for smoother scrolling and animations.

The display delivers impressive visuals with:

• Peak brightness of up to 3000 nits
• Improved colour accuracy and HDR performance

Apple has also introduced the iPhone Air as an eSIM-only device and equipped it with USB Type-C charging, aligning with global standards. The handset features an 80 percent titanium body, making it both lightweight and durable.

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Performance and AI Capabilities

Powering the iPhone Air is Apple’s latest A19 Pro Bionic chipset, built on advanced 3nm process technology. The processor includes:

• A 6-core CPU
• A 6-core GPU
• A 16-core Neural Engine

The chipset supports second-generation Dynamic Caching and advanced Apple Intelligence features, enhancing on-device AI tasks such as image processing, voice recognition, and real-time suggestions.

Apple has also added a dedicated N1 chip to handle AI-related workloads more efficiently, improving performance while reducing power consumption.

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Camera and Battery Performance

On the photography front, the iPhone Air features a 48MP rear camera with sensor-shift optical image stabilisation, enabling sharper images and improved low-light photography.

For selfies and video calls, the smartphone offers an 18MP Center Stage front camera, designed to keep users in frame during video calls and content creation.

While Apple has not officially revealed the battery capacity, the company claims:

• All-day battery life
• Up to 27 hours of video playback
• 50 percent charging in just 30 minutes

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Should You Buy It?

With a massive price cut, premium design, powerful performance, and AI-focused features, the iPhone Air becomes a compelling option during the Big Savings Sale—especially for users looking for a lightweight yet high-performance iPhone at a reduced price.

NEW DELHI, January 20, 2026: LG Electronics India Limited (LGEIL), India’s leading consumer electronics brand, has announced a nationwide integrated consumer campaign for January 2026 titled “Thank You India for Making LG India’s Most Trusted Brand.” The campaign marks an important milestone in the company’s journey as it celebrates its Initial Public Offering (IPO), while acknowledging the continued trust and support of Indian consumers.

The campaign will run through January 2026 and will be available across India through all major channels, including National Trade (NT), Modern Trade (MT), and Online Brand Stores (OBS). It coincides with key national occasion of Republic Day.

Under the initiative, LGEIL has included select Home Entertainment products such as OLED, QNED, and UHD televisions, along with select soundbars including Xboom variants. Defined consumer benefits and finance options are applicable on eligible television and audio models, including large-screen formats, in accordance with the initiative framework.

The initiative also extends to a wide range of Home Solutions, covering select Frost-Free and Side-by-Side refrigerators, Front Load and Top Load washing machines, microwave ovens, water purifiers, dishwashers, and select Split and Window Air Conditioners. Consumer benefits and finance-linked options are applicable on eligible models across these categories, subject to defined terms and conditions.

In addition, the initiative includes structured benefits such as price adjustments on select models, GST-linked advantages, Scratch & Win rewards, and finance options including EMI and cashback schemes, all subject to applicable terms and conditions.

Commenting on the initiative, Sanjay Chitkara-Co Chief Sales & Marketing Officer, LG Electronics India Limited said, “The ‘Thank You India’ initiative is a reflection of our deep appreciation for the trust Indian consumers have placed in LG over the years. Reaching the milestone of our IPO is a defining moment in our journey, and this initiative allows us to acknowledge the role consumers have played in shaping our growth and presence in India.”

The January 2026 consumer campaign is applicable for a limited period on select models and channels, subject to terms and conditions. Consumers are advised to check with authorised LG retailers or the official LG India website for further details.

About LG Electronics India Limited

LG Electronics India Limited (LGEIL) was established in January 1997 in India. It is focused on various consumer electronics and B2B businesses, from home appliances and media entertainment to HVAC and commercial displays. LGEIL’s manufacturing units at Greater Noida and Ranjangaon, Pune have the capacity to manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

Media Contacts:

LG Electronics India Ltd.

Rahul Mishra,rahul3.mishra@lge.com

Neeta Linz, neeta.linz@lge.com

Avian WE

Shobhit Tripathi – shobhitt@avianwe.com / 8559077887

Simran Maheshwari – simranm@avianwe.com / 9643855958