Health & Wellness
World IVF Day 2025: Why Couples Are Turning to IVF Proactively
On World IVF Day, a remarkable shift is underway: increasing numbers of couples are now choosing IVF before encountering fertility issues. No longer confined to cases of infertility, IVF is being embraced as a proactive tool in family planning—shaped by lifestyle trends, medical advancements, and changing social norms.

From Reactive to Proactive: The New Face of IVF
Traditionally, IVF was reserved for couples struggling to conceive. Today, many couples are opting in earlier for reasons beyond infertility:
- Reproductive health concerns like PCOS or low sperm count that may emerge in their 20s or early 30s.
- Egg or embryo freezing for future planning.
- Genetic screening to avoid inheritable diseases.
- A desire to balance personal goals and parenthood without biological setbacks. Couples are no longer sitting back… instead choosing IVF early while their fertility is still at its best,” according to experts reporting on World IVF Day 2025
Why are Younger Couples Opting for IVF?
Medical & Lifestyle Triggers
- About 15% of IVF seekers in Kolkata were under 30, driven by early diagnosis of PCOS, endometriosis, or male factor infertility
- Sedentary habits, stress, irregular sleep, poor nutrition, and exposure to pollution are accelerating fertility decline even in younger age groups.
Science & Assurance Go Hand in Hand
- Preimplantation Genetic Testing (PGT) now screens embryos for chromosomal disorders, giving couples peace of mind before implantation
- Cryopreservation advancements allow egg/embryo freezing with better survival and success rates, blending flexibility with reproductive planning.
Control & Autonomy
Traits like delaying marriage, pursuing long-term careers, or managing health mean more couples are using IVF to take charge, rather than wait for issues to arise

IVF 2025: Tech & Tools Making It Easier
This year offers a fertility landscape unlike any before, powered by cutting-edge science.
Artificial Intelligence
AI-driven platforms help in:
- Embryo selection,
- Predicting medication response,
- Timing the best window for embryo transfer,
- Providing real-time treatment updates and lifestyle insights
Genetic & Molecular Screening
Couples can now pre-emptively avoid inherited disorders using techniques such as PGT-A, and non-invasive genomic screening that uses culture medium DNA—enhancing embryo viability and reducing miscarriage risk
Lab Automation & Embryo Imaging
- Time-lapse incubators capture embryonic growth round the clock without disruption
- Microfluidics and robotics minimize human errors, standardize processes, and elevate precision in fertilization and embryo handling
Advanced Cryopreservation
Vitrification and ultra-sensitive thaw protocols ensure high survival rates for eggs and embryos—anchoring fertility preservation as a smart early move
Broader Trends Fueling the Shift
Demographics & Declining Fertility
Falling birth rates, delayed childbearing, and lower family sizes (e.g., average maternal age now over 30 in many countries) have made fertility awareness more urgent and mainstream
Social Acceptance
In places like the UK, nearly one in every 32 births is now via IVF—reflecting how common it’s becoming in urban family planning conversations
Professional Access & Benefits
As seen in the U.S., policy changes now support reproductive rights—such as newly passed laws mandating coverage for elective egg freezing for county employees
Moreover, many large employers globally are offering fertility benefits as part of employee wellness programs.
Ethical & Regulatory Oversight
While IVF access is expanding, regulatory challenges in places like Alabama, where embryos are legally classed as children in some rulings, underscore global tension around reproductive autonomy and access

Who Is Choosing Proactive IVF—and Why?
| Profile | Reasons for Considering IVF Early |
|---|---|
| Couples in late 20s or early 30s | Diagnosed PCOS, endometriosis, low sperm count |
| Women wanting family delay | Freeze eggs now for flexibility |
| Couples with hereditary risk | Use genetic testing to reduce chances of affected embryos |
| Career-first individuals | Align family planning with professional milestones |
| Same-sex or single parents | IVF as a planned route to parenthood |
Expert Voices & Real Voices
- Dr. Manjunath (Birla Fertility, Bangalore) highlights IVF’s evolving role—now extended beyond infertility to health management, planning, and genetic wellness
- Dr. Gita Khanna, a veteran fertility specialist, underscores fertility as both scientific and deeply emotional; treatment now integrates empathy with cutting-edge methods like embryo freezing and single embryo transfer
- Reddit anecdotes reveal couples opting for IVF immediately to avoid repeated IUI disappointment, or to bank embryos for future sibling plans—even without having faced infertility
Considerations & Cautions
- Medical suitability: Not everyone under 30 needs IVF—lifestyle modifications and medication can resolve many early fertility issues
- Emotional & financial impacts: IVF remains expensive and emotionally demanding; decisions should be made with medical consultation and realistic expectations.
- Ethical and legal frameworks: Licensing, informed consent, and regulation vary globally—some regions still restrict procedures or coverage, affecting patient choices.

The Takeaway: IVF as Empowerment, Not Emergency
The narrative around IVF is shifting—from being a last-resort solution to a first-choice strategy for proactive planning. With AI-fueled precision, genetic screening tools, and reproductive options like egg freezing easily available, couples today can take control of their reproductive futures.
But informed decisions, medical guidance, lifestyle understanding, and emotional readiness are still key. IVF isn’t a panacea—it’s a path that brings visibility, assurance, and planning into personal reproductive journeys.
Health & Wellness
India’s Declining Fertility: How Delayed Parenthood & Modern Lifestyles Are Driving Infertility
Infertility is rising sharply among young couples across India, even as medical technology reaches new heights. Fertility specialists report a significant increase in infertility cases—especially among couples in their late 20s and 30s—highlighting a new and worrying trend: infertility as a lifestyle disorder.
While medical conditions like PCOS, endometriosis, low ovarian reserve, and poor sperm quality remain common causes, experts point to a new and growing set of contributors: stress-heavy lifestyles, constant screen exposure, delayed childbearing, poor diet, and environmental toxins. These factors collectively are redefining reproductive health in India.
📉 India’s Fertility Rate Drops Below Replacement Level
India’s Total Fertility Rate (TFR) has fallen to 1.9, below the replacement level of 2.1, according to SRS data.
- 18 states and UTs, including Delhi, Karnataka, Punjab, and West Bengal, now fall below replacement fertility.
- For the first time, rural India has reached a TFR of 2.1, while urban India has dipped further to 1.5.
- Fertility is declining fastest among women aged 15–29, while increasing slightly among women above 30—clear evidence of changing reproductive timelines.
🕒 How Delayed Parenthood Is Reshaping Fertility in India
Dr Sabia Mangat, Consultant Gynaecologist & IVF Specialist at Milann Fertility Hospital, explains that more couples now postpone parenthood to pursue careers, financial security, or personal goals. While empowering, this trend clashes with biological limits.
👩🦰 For Women
Women are born with a finite number of eggs.
- Egg quality and egg quantity decline rapidly after age 32
- Increased age leads to higher chances of chromosomal abnormalities, miscarriages, and difficulty conceiving
👨 For Men
Lifestyle pressures impact male fertility too.
- Long work hours
- Smoking & alcohol
- High stress
- Lack of sleep
These contribute to lower sperm count, motility, and morphology.
Together, these age-related and lifestyle-driven factors are pushing infertility into younger age groups at unprecedented rates.
🏙️ Modern Urban Lifestyle: A Hidden Infertility Engine
Urban living dramatically impacts reproductive health.
Top Lifestyle Risks:
- Chronic stress → hormonal imbalance
- Sedentary lifestyle → obesity, insulin resistance
- Long screen hours → reduced melatonin, disrupted hormones
- Irregular sleep schedules
- High-pressure work environments
Stress particularly affects:
- Ovulation in women
- Testosterone levels and sperm health in men
These effects lead to poorer natural conception rates and also reduce success rates in IVF.
🍔 Diet & Nutrition: A Growing Threat to Fertility
Modern eating patterns are harming reproductive health.
Increased consumption of:
- Processed foods
- Sugary drinks
- Refined carbohydrates
- High-sodium snacks
These contribute to inflammation, obesity, and metabolic disorders, all of which reduce fertility.
Experts recommend a fertility-supportive diet rich in:
- Fruits
- Vegetables
- Whole grains
- Healthy fats
- Antioxidants
Deficiencies in Vitamin D, B12, iron, zinc, and omega-3 fatty acids are becoming increasingly common in urban India, further affecting egg and sperm quality.
☣️ Environmental Toxins: The Invisible Threat
Everyday exposure to environmental pollutants plays a larger role than people realize.
Common fertility-disrupting toxins:
- Air pollution
- Pesticide residues
- Plasticisers like BPA and phthalates
- Cosmetic chemicals
- Household cleaners
These chemicals interfere with:
- Menstrual cycle regularity
- Sperm production and maturation
- Embryo implantation
Long-term, these disruptions collectively impact population fertility rates.
💔 The Emotional Toll: Infertility in a Fast-Paced India
Beyond physical causes, infertility often brings tremendous emotional stress.
Couples commonly experience:
- Anxiety
- Isolation
- Depression
- Relationship strain
- Social pressure
The modern lifestyle leaves little room for emotional processing or support, creating a cycle where stress worsens hormone balance and further impacts fertility.
🌱 Infertility as a Lifestyle Disorder: Why Awareness Is Crucial
Recognizing infertility as a lifestyle-driven condition empowers couples to take preventive steps early.
Recommended preventive strategies:
- Prioritize regular health checkups
- Maintain a balanced, antioxidant-rich diet
- Reduce smoking & alcohol consumption
- Engage in regular physical activity
- Practice stress reduction techniques (yoga, meditation, mindfulness)
- Ensure 7–8 hours of sleep
- Consider fertility preservation (egg or sperm freezing) if planning delayed parenthood
These proactive steps can significantly improve reproductive outcomes.
⚠️ Disclaimer
Tips provided are for general awareness and should not be considered medical advice. Please consult a healthcare professional before making any changes to your lifestyle or treatment plans.
Health & Wellness
Pregnancy Nutrition Myths Doctors Really Wish Women Would Stop Believing
Pregnancy is a time when advice flows freely—from well-meaning relatives, friends, and even strangers online. While some guidance is helpful, much of it is outdated, misleading, or simply a myth. According to experts, clinging to these myths can sometimes interfere with healthy pregnancy habits.
Dr. Renu Malik, Director at Malik Radix Healthcare, shares evidence-based insights to separate fact from fiction. Here’s what expectant mothers really need to know about pregnancy nutrition.
Myth 1: “Eating for Two” Means Double the Food
The idea that pregnancy requires eating for two is probably the most famous—and misleading—myth.
What experts say:
Dr. Malik points out that during the first trimester, most women don’t need extra calories. During the second trimester, an additional 340–350 calories per day is usually sufficient, rising to about 450 calories in the third trimester.
Practical advice: Focus on nutrient-dense foods rather than doubling portions. Include:
- Leafy greens
- Whole grains
- Lean proteins
- Legumes
- Healthy fats
Myth 2: Avoid All Seafood
Many women skip seafood entirely due to fears of mercury.
Reality check: Not all fish are dangerous. Low-mercury options like salmon, sardines, shrimp, canned light tuna, and catfish are safe and beneficial for fetal brain development. High-mercury fish such as swordfish and king mackerel should be avoided.
Dr. Malik emphasizes: “Seafood is not the enemy—mercury is. Two to three servings of low-mercury fish per week are recommended.”
Myth 3: You Must Quit Caffeine Completely
Complete avoidance of caffeine is unnecessary for most pregnancies.
Guidelines:
- Up to 200 mg per day (about 1–2 cups of coffee) is considered safe.
- Remember caffeine is also present in tea, chocolate, soft drinks, and some energy drinks.
Myth 4: Avoid Nuts to Prevent Allergies
Some believe that avoiding peanuts and nuts reduces the risk of childhood allergies.
Fact: No evidence supports this. In fact, nuts provide excellent protein and healthy fats, important for maternal nutrition. Unless the mother has a personal allergy, there’s no reason to eliminate them.
Myth 5: Ghee or Spicy Food Can Ease Labour
Many traditional beliefs claim ghee “lubricates the birth canal” or spicy food induces labour.
Scientific reality:
- Ghee is a calorie-dense saturated fat—no effect on labour.
- Spicy food may cause heartburn but does not trigger contractions.
Myth 6: Diet Can Influence Baby’s Skin or Hair
Pregnancy folklore is full of claims—from saffron milk for fair skin to coconut water for thick hair.
Expert insight: Genetics, not diet, determine your baby’s appearance. No food can change skin tone, hair texture, or eye color.
What food can do: Support healthy growth, brain development, and maternal wellbeing.
Key Takeaways
Much of the confusion around pregnancy nutrition comes from generational advice. Evidence shows that the healthiest approach is straightforward:
- Balanced, diverse diet: Emphasize nutrient-rich foods rather than following food myths.
- Moderate calorie intake: Don’t overeat “for two.”
- Safe consumption: Include low-mercury fish, moderate caffeine, and nuts unless allergic.
- Consult your doctor: Before making significant changes or avoiding certain foods.
By letting go of outdated myths, pregnant women can focus on what truly matters: nutrition that supports their health and the baby’s development.
Health & Wellness
Fever With Severe Acidity? What Palaash Muchhal’s Case Reveals About Gut Health
Feeling feverish and acidic at the same time? Palaash Muchhal’s case shows why you shouldn’t ignore it
The recent hospitalisation of Palaash Muchhal — cricketer, music composer, and fiancé of Smriti Mandhana — after a viral infection combined with severe acidity has drawn attention to a commonly overlooked issue: digestive problems intensifying during fevers. Though he is stable now, his case highlights how quickly routine infections can escalate when gut symptoms are ignored.
For most people, viral illnesses come with familiar complaints like fever, body ache, or a runny nose. But when the digestive system gets affected, the illness can feel significantly more exhausting. Doctors note that acidity and reflux often worsen during infections due to dehydration, stress on the body, and disrupted eating patterns. Reduced food intake and fluid loss can make the stomach more acidic, aggravating discomfort.
Symptoms to Watch Out For
- Persistent high fever not responding to medication
- Extreme fatigue or weakness
- Burning sensation in the chest (acid reflux)
- Severe acidity or stomach pain
- Nausea or vomiting
- Loss of appetite
- Signs of dehydration such as dry lips, dizziness, or reduced urination
- Ongoing discomfort despite rest
If these symptoms continue for more than 24–48 hours, or if the pain feels unusually intense — as happened in Palaash’s case — medical attention is essential.
Why Infections Worsen Acidity
Viral infections can trigger inflammation throughout the body, including the gastrointestinal tract. When combined with irregular meals, dehydration, and an overworked immune system, the stomach produces excess acid. This results in acidity, heartburn, and indigestion.
How to Protect Yourself
Health experts recommend simple steps to prevent complications:
- Stay well-hydrated
- Eat light, non-spicy meals
- Avoid long gaps between meals
- Rest sufficiently and avoid physical exertion
Palaash Muchhal’s situation is a timely reminder: never ignore early warning signs from your body. Even mild viral infections can strain your system, especially when accompanied by digestive issues.Feeling feverish and acidic at the same time? Palaash Muchhal’s case shows why you shouldn’t ignore it
The recent hospitalisation of Palaash Muchhal — cricketer, music composer, and fiancé of Smriti Mandhana — after a viral infection combined with severe acidity has drawn attention to a commonly overlooked issue: digestive problems intensifying during fevers. Though he is stable now, his case highlights how quickly routine infections can escalate when gut symptoms are ignored.
For most people, viral illnesses come with familiar complaints like fever, body ache, or a runny nose. But when the digestive system gets affected, the illness can feel significantly more exhausting. Doctors note that acidity and reflux often worsen during infections due to dehydration, stress on the body, and disrupted eating patterns. Reduced food intake and fluid loss can make the stomach more acidic, aggravating discomfort.
Symptoms to Watch Out For
- Persistent high fever not responding to medication
- Extreme fatigue or weakness
- Burning sensation in the chest (acid reflux)
- Severe acidity or stomach pain
- Nausea or vomiting
- Loss of appetite
- Signs of dehydration such as dry lips, dizziness, or reduced urination
- Ongoing discomfort despite rest
If these symptoms continue for more than 24–48 hours, or if the pain feels unusually intense — as happened in Palaash’s case — medical attention is essential.
Why Infections Worsen Acidity
Viral infections can trigger inflammation throughout the body, including the gastrointestinal tract. When combined with irregular meals, dehydration, and an overworked immune system, the stomach produces excess acid. This results in acidity, heartburn, and indigestion.
How to Protect Yourself
Health experts recommend simple steps to prevent complications:
- Stay well-hydrated
- Eat light, non-spicy meals
- Avoid long gaps between meals
- Rest sufficiently and avoid physical exertion
Palaash Muchhal’s situation is a timely reminder: never ignore early warning signs from your body. Even mild viral infections can strain your system, especially when accompanied by digestive issues.Feeling feverish and acidic at the same time? Palaash Muchhal’s case shows why you shouldn’t ignore it
The recent hospitalisation of Palaash Muchhal — cricketer, music composer, and fiancé of Smriti Mandhana — after a viral infection combined with severe acidity has drawn attention to a commonly overlooked issue: digestive problems intensifying during fevers. Though he is stable now, his case highlights how quickly routine infections can escalate when gut symptoms are ignored.
For most people, viral illnesses come with familiar complaints like fever, body ache, or a runny nose. But when the digestive system gets affected, the illness can feel significantly more exhausting. Doctors note that acidity and reflux often worsen during infections due to dehydration, stress on the body, and disrupted eating patterns. Reduced food intake and fluid loss can make the stomach more acidic, aggravating discomfort.
Symptoms to Watch Out For
- Persistent high fever not responding to medication
- Extreme fatigue or weakness
- Burning sensation in the chest (acid reflux)
- Severe acidity or stomach pain
- Nausea or vomiting
- Loss of appetite
- Signs of dehydration such as dry lips, dizziness, or reduced urination
- Ongoing discomfort despite rest
If these symptoms continue for more than 24–48 hours, or if the pain feels unusually intense — as happened in Palaash’s case — medical attention is essential.
Why Infections Worsen Acidity
Viral infections can trigger inflammation throughout the body, including the gastrointestinal tract. When combined with irregular meals, dehydration, and an overworked immune system, the stomach produces excess acid. This results in acidity, heartburn, and indigestion.
How to Protect Yourself
Health experts recommend simple steps to prevent complications:
- Stay well-hydrated
- Eat light, non-spicy meals
- Avoid long gaps between meals
- Rest sufficiently and avoid physical exertion
Palaash Muchhal’s situation is a timely reminder: never ignore early warning signs from your body. Even mild viral infections can strain your system, especially when accompanied by digestive issues.
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