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India Mocked Haldi Doodh, Now Buys It Back as ₹500 “Golden Milk” at Starbucks

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What we once giggled over as grandma’s old-fashioned haldi doodh is now marketed in cafés as “golden milk”—often at 25 times the original cost. Indians scoffed, then splurged. Here’s the full story behind this cultural comeback.


The Reality Check—₹20 to ₹500

A Mumbai branding founder highlighted a jarring truth: traditional turmeric milk—available in many homes for around ₹20 a cup—is now presented by global wellness chains like Starbucks under the name “golden milk”, costing approximately ₹500. That’s a 25× markup on a beloved staple

Her point goes deeper: “If we ignore our own traditions, others will capitalize on them—and we’ll buy them back at premium prices,” she warned


Golden Milk’s Global Glow-Up—and the Appropriation Question

Worldwide, #goldenmilk has become a trend. Cafés in major cities promote it as a wellness elixir—complete with latte art and Instagram appeal—while detaching it from its roots in Indian home kitchens

This trend has raised growing concerns about cultural appropriation, where a native remedy is decontextualized, rebranded, and commodified—with little credit to its origin


What Makes Haldi Doodh Special?

Ancient Comfort, Modern Science

  • Centuries-old remedy: In India, haldi doodh is a home remedy for everything from colds to sore joints, used across generations
  • Proven wellness benefits: Turmeric’s active compound, curcumin, offers anti-inflammatory and antioxidant effects. And combined with black pepper, its absorption improves dramatically—a trick grandma instinctively knew

Yet, science-based wellness brands simplify—often using plant-based milk or powder mixes—stripping away cultural context and the integrity of the tradition


Why the Irony Stings

  • Many Indians once regarded haldi doodh as outdated or “uncool.” Now they cheer for it once it’s foreign-labelled and sold at luxury prices
  • This isn’t just about paying more—it’s about cultural amnesia: our roots being erased unless repackaged by the West
  • Brands that launch turmeric-based wellness products often fail to credit the tradition, instead casting it as novelty rather than continuous heritage.

What We Can Do—Reclaim Now, Before It’s Too Late

  1. Celebrate “Haldi Doodh” by name
    Simple acts—like asking cafés to serve it under its original name—help reclaim the narrative.
  2. Educate and advocate
    Share how this drink passed down through generations supported wellness long before it became Instagram-worthy.
  3. Support local artisans and Ayurveda-based brands
    Prioritize authentic desi businesses that honour the recipe, not just profit from it.
  4. Intellectual and cultural awareness
    Demand credit and even legal protection—just like traditional knowledge patents—to prevent overseas reposting without acknowledgement

Final Sip—The Price of Disrespect

The ₹500 golden latte might feel indulgent today, but tomorrow? If we don’t speak up—and own our stories—next week’s ₹1,200 “ancient tonic” might already be marketed by someone else’s brand. As the Mumbai founder said: For decades we mocked the nuskhas… now we clap when they return with foreign branding.”
“If we don’t shape our own legacy… someone else will. Then our identity won’t feel like ours anymore.

Avni Trivedi

Avni brings sparkle and depth to entertainment and lifestyle writing. Her stories span Bollywood, celebrity culture, fashion trends, and festive flair. She blends aesthetic sensibilities with real-world insights to create engaging and relatable content for modern readers.

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Food

Why Traditional Indian Foods Are Making a Comeback for Gut Health

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In recent years, health trends have constantly evolved—from detox juices to protein supplements and imported superfoods. However, many people are now rediscovering the value of traditional Indian home-cooked meals, especially as awareness about gut health and digestive wellness grows.

According to celebrity dietician Simrat Kathuria, this renewed interest is not surprising. Traditional Indian foods naturally contain probiotics, fibre, and digestive spices, all of which play an important role in maintaining a healthy gut microbiome.


Understanding the Gut Microbiome

The Gut Microbiome refers to the vast community of microorganisms living in the human digestive system. These microbes play a crucial role in several bodily functions, including:

  • Digestion and nutrient absorption
  • Immune system regulation
  • Metabolism and energy balance
  • Mental health through the gut–brain connection

“A healthy gut microbiome supports overall wellbeing,” Kathuria explains. “Many foods that help maintain this balance have long been part of traditional Indian diets.”


Fermented Foods: Natural Sources of Probiotics

One of the biggest strengths of traditional Indian cuisine is the regular use of fermented foods, which naturally contain beneficial bacteria that support digestion.

Common examples include:

  • Dahi (yogurt)
  • Kanji (fermented carrot or beet drink)
  • Idli
  • Indian pickles

These foods introduce natural probiotics into the digestive system, helping maintain a healthy balance of gut bacteria.

Regular consumption of fermented foods may help:

  • Improve digestion
  • Strengthen immunity
  • Reduce bloating and digestive discomfort

Fibre-Rich Ingredients in Traditional Diets

Traditional Indian meals are typically built around whole grains, lentils, vegetables, and millets, all of which are rich sources of dietary fibre.

Examples include:

  • **Millet grains such as bajra and jowar
  • **Lentil dishes like dal
  • Whole wheat rotis
  • Seasonal vegetables

Fibre plays a crucial role in digestive health because it:

  • Feeds beneficial gut bacteria
  • Supports regular bowel movements
  • Helps regulate blood sugar levels
  • Contributes to long-term metabolic health

Modern diets filled with ultra-processed foods often lack this fibre diversity, which can negatively impact digestive health.


Digestive Benefits of Traditional Indian Spices

Another important feature of Indian cooking is the daily use of spices known for their medicinal and digestive properties.

Some commonly used spices include:

  • Turmeric
  • Cumin
  • Ginger
  • Ajwain

These spices are known for their anti-inflammatory, antioxidant, and digestive-supporting properties. They help stimulate digestive enzymes, reduce inflammation, and protect the stomach lining.

For centuries, these ingredients have been used not only for flavor but also as part of traditional wellness practices such as Ayurveda.


Why People Are Returning to Traditional Meals

The growing awareness of gut health has encouraged many individuals to rethink their eating habits. Traditional Indian meals offer several advantages:

  • Balanced nutrition from whole ingredients
  • Seasonal produce that aligns with natural cycles
  • Minimal processing compared to packaged foods
  • Slow cooking methods that preserve nutrients

Unlike modern fad diets, traditional meals focus on variety, moderation, and balance.


A Simple Way to Improve Gut Health

According to Simrat Kathuria, improving gut health does not always require complicated diet plans or expensive superfoods.

Sometimes the most effective approach is simply returning to familiar foods that have been part of Indian kitchens for generations—dal simmering on the stove, freshly prepared vegetables, homemade yogurt, and spices warming gently in a pan.

These everyday foods may not seem trendy, but they provide a powerful foundation for digestive health and overall wellbeing.

Avni Trivedi

Avni brings sparkle and depth to entertainment and lifestyle writing. Her stories span Bollywood, celebrity culture, fashion trends, and festive flair. She blends aesthetic sensibilities with real-world insights to create engaging and relatable content for modern readers.

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Healthy pav bhaji recipe: A lighter take on the classic street-food favourite

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Few dishes capture the essence of Indian street food quite like Pav Bhaji. The spicy mashed vegetable curry paired with soft butter-toasted buns has long been a favourite comfort food across India, especially in cities like Mumbai where the dish originated.

While the traditional version is rich in butter and refined ingredients, it can easily be made healthier with a few simple adjustments. By adding more vegetables, reducing the amount of butter, and switching to whole-wheat or multigrain buns, you can enjoy the same bold flavours in a more balanced and nutritious way.

This healthy pav bhaji recipe is perfect for a wholesome family meal that still delivers the authentic street-food taste.


Why make a healthier pav bhaji?

Traditional pav bhaji often contains large amounts of butter and refined white bread. A healthier version:

  • Increases fibre with whole-wheat buns
  • Adds more vegetables for vitamins and minerals
  • Reduces saturated fat by limiting butter
  • Keeps the flavour intact using spices and fresh herbs

These small changes transform the dish into a nutrient-rich comfort meal.


Ingredients for healthy pav bhaji

Vegetables

  • 2 medium potatoes, boiled and mashed
  • 1 cup cauliflower, finely chopped
  • 1 carrot, finely chopped
  • ½ cup green peas
  • 1 small capsicum, chopped
  • 2 tomatoes, finely chopped
  • 1 onion, finely chopped

Spices and seasoning

  • 2 teaspoons ginger-garlic paste
  • 1–2 teaspoons pav bhaji masala
  • ½ teaspoon turmeric powder
  • ½ teaspoon red chilli powder (adjust to taste)
  • Salt to taste

Cooking ingredients

  • 1 tablespoon oil
  • 1 teaspoon butter (optional, for flavour)
  • Fresh coriander leaves, chopped
  • Lemon wedges

For serving

  • Whole-wheat pav or multigrain buns
  • Chopped onions
  • Extra coriander

How to make healthy pav bhaji

1. Cook the onions and aromatics

Heat oil in a deep pan or kadhai. Add the chopped onions and sauté until they become soft and slightly translucent. Add ginger-garlic paste and cook for about a minute until fragrant.

2. Prepare the base

Add the chopped tomatoes and cook until they soften and form a thick paste. This will create the flavourful base for the bhaji.

3. Add vegetables

Mix in cauliflower, carrot, capsicum and green peas. Cook them for a few minutes until they begin to soften but still retain some texture.

4. Add spices

Add turmeric powder, red chilli powder and pav bhaji masala. Stir well so that all the vegetables are coated with the spices.

5. Mash and simmer

Add the boiled potatoes and mash the mixture using a potato masher. Pour a little water to achieve a thick, smooth consistency. Let the mixture simmer for about 10 minutes so the flavours blend well.

6. Finish with flavour

Add a small amount of butter (optional), freshly chopped coriander and a squeeze of lemon juice. Mix well and turn off the heat.

7. Toast the pav

Slice the whole-wheat pav buns and toast them lightly on a pan using a small amount of butter or olive oil until golden and crisp.


Serving suggestion

Serve the hot bhaji with toasted whole-wheat pav, chopped onions, fresh coriander and lemon wedges.

The combination of fibre-rich buns and nutrient-packed vegetables makes this version of pav bhaji both flavourful and wholesome.


Tips to make pav bhaji even healthier

  • Add extra vegetables such as beetroot, spinach or zucchini for more nutrients.
  • Replace butter with olive oil or ghee in small amounts.
  • Use low-salt pav bhaji masala if you are monitoring sodium intake.
  • Serve with a side salad for a more balanced meal.
Avni Trivedi

Avni brings sparkle and depth to entertainment and lifestyle writing. Her stories span Bollywood, celebrity culture, fashion trends, and festive flair. She blends aesthetic sensibilities with real-world insights to create engaging and relatable content for modern readers.

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Oats, ragi, jowar or wheat? A nutritionist explains which atta is right for you

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A walk through any modern grocery store reveals how dramatically the Indian roti has transformed. From oats and millets to barley, soya, and multigrain blends, the choices are endless—and so is the confusion. What was once a simple staple has now become a daily health dilemma.

The reality, however, is far less complicated than social media trends suggest. There is no single “healthiest” atta that suits everyone. The right flour depends on your digestion, metabolism, activity level, climate, and existing health conditions. As nutritionist Khushi Chhabra explains, the best roti is not the one trending online, but the one your body can digest, absorb, and thrive on.


Why the healthiest atta isn’t the same for everyone

Indian diets traditionally thrived on variety, seasonality, and rotation, not rigid food rules. Treating one grain as a permanent solution can often do more harm than good. Understanding how each atta works allows you to choose wisely instead of blindly.


Oats roti: Helpful for sugar control, not for every gut

Oats are rich in soluble fibre, which slows glucose absorption and helps regulate cholesterol. This makes oats rotis beneficial for people managing diabetes or heart health.

However, oats are not universally gut-friendly. For those prone to bloating, gas, or slow digestion, oats can ferment in the stomach, leading to discomfort and heaviness. If oats leave you feeling excessively full or gassy, they may not be your ideal daily roti.


Soya roti: Protein-rich, but context matters

Soya flour offers high-quality protein and isoflavones, making it popular among vegetarians, gym-goers, and those with increased protein needs.

That said, soya is biologically active. Individuals with thyroid disorders, hormonal imbalances, or sensitivity to soy should consume it cautiously and not as a daily staple without professional guidance.


Rice flour roti (akki roti): Gentle, but fast-acting

Naturally gluten-free and easy to digest, rice flour rotis are often used during illness or recovery when digestion is weak. They provide quick energy and are light on the stomach.

The downside is their high glycaemic impact. Rice flour digests rapidly and can spike blood sugar levels, making it unsuitable as a regular option for people with diabetes or insulin resistance.


Jowar roti: Balanced and gut-friendly

Jowar is rich in fibre, antioxidants, and minerals like magnesium. It supports heart health, improves satiety, and is generally well tolerated by people with gluten sensitivity.

For most individuals, jowar works well as a daily roti. However, those with very slow digestion or inadequate water intake may experience constipation due to its fibre content.


Bajra roti: Powerful, but warming

Bajra is packed with iron, zinc, and insoluble fibre and has traditionally been consumed in colder regions and winter months. It supports endurance, energy, and weight management when eaten appropriately.

Because bajra is heat-producing, it may aggravate acidity, IBS, or excess body heat, especially in warmer climates or sensitive individuals.


Besan roti: Blood sugar–friendly, with limits

Besan (chickpea flour) is high in protein and fibre and helps improve insulin sensitivity, making it a popular choice for people with diabetes or PCOS.

However, besan can be gas-forming, particularly in those with compromised digestion. If bloating or heaviness occurs, it’s best consumed occasionally rather than daily.


Multigrain roti: Good in theory, variable in practice

Multigrain rotis can offer a balanced nutrient profile, but only if the blend is thoughtfully chosen. Many commercial multigrain flours remain wheat-dominant, making them unsuitable for those with gluten intolerance.

Reading labels and understanding what “multigrain” actually contains is essential.


Ragi roti: Excellent for bones and sugar control

Ragi is exceptionally rich in calcium, iron, and fibre. It supports blood sugar regulation and bone health, especially in postmenopausal women.

That said, individuals with kidney issues or very weak digestion should consume ragi under guidance, as its high mineral content may not suit everyone.


Barley roti: Underrated for metabolic health

Barley contains soluble fibre that improves insulin response and supports liver and heart health. It is particularly beneficial for people with prediabetes or high cholesterol.

Since barley contains gluten, it is unsuitable for those with gluten sensitivity or celiac disease.


The takeaway: Listen to your body

Problems arise when one grain is treated as a permanent solution instead of part of a rotation. If a roti keeps you energised, comfortable, and symptom-free, it’s working for you. If it leaves you bloated, sluggish, or uncomfortable, no amount of nutritional virtue can compensate.

Good nutrition isn’t about chasing the “healthiest” atta—it’s about choosing the one your body can actually use.

Avni Trivedi

Avni brings sparkle and depth to entertainment and lifestyle writing. Her stories span Bollywood, celebrity culture, fashion trends, and festive flair. She blends aesthetic sensibilities with real-world insights to create engaging and relatable content for modern readers.

Continue Reading

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