NEW DELHI, January 20, 2026: LG Electronics India Limited (LGEIL), India’s leading consumer electronics brand, has announced a nationwide integrated consumer campaign for January 2026 titled “Thank You India for Making LG India’s Most Trusted Brand.” The campaign marks an important milestone in the company’s journey as it celebrates its Initial Public Offering (IPO), while acknowledging the continued trust and support of Indian consumers.

The campaign will run through January 2026 and will be available across India through all major channels, including National Trade (NT), Modern Trade (MT), and Online Brand Stores (OBS). It coincides with key national occasion of Republic Day.

Under the initiative, LGEIL has included select Home Entertainment products such as OLED, QNED, and UHD televisions, along with select soundbars including Xboom variants. Defined consumer benefits and finance options are applicable on eligible television and audio models, including large-screen formats, in accordance with the initiative framework.

The initiative also extends to a wide range of Home Solutions, covering select Frost-Free and Side-by-Side refrigerators, Front Load and Top Load washing machines, microwave ovens, water purifiers, dishwashers, and select Split and Window Air Conditioners. Consumer benefits and finance-linked options are applicable on eligible models across these categories, subject to defined terms and conditions.

In addition, the initiative includes structured benefits such as price adjustments on select models, GST-linked advantages, Scratch & Win rewards, and finance options including EMI and cashback schemes, all subject to applicable terms and conditions.

Commenting on the initiative, Sanjay Chitkara-Co Chief Sales & Marketing Officer, LG Electronics India Limited said, “The ‘Thank You India’ initiative is a reflection of our deep appreciation for the trust Indian consumers have placed in LG over the years. Reaching the milestone of our IPO is a defining moment in our journey, and this initiative allows us to acknowledge the role consumers have played in shaping our growth and presence in India.”

The January 2026 consumer campaign is applicable for a limited period on select models and channels, subject to terms and conditions. Consumers are advised to check with authorised LG retailers or the official LG India website for further details.

About LG Electronics India Limited

LG Electronics India Limited (LGEIL) was established in January 1997 in India. It is focused on various consumer electronics and B2B businesses, from home appliances and media entertainment to HVAC and commercial displays. LGEIL’s manufacturing units at Greater Noida and Ranjangaon, Pune have the capacity to manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

Media Contacts:

LG Electronics India Ltd.

Rahul Mishra,rahul3.mishra@lge.com

Neeta Linz, neeta.linz@lge.com

Avian WE

Shobhit Tripathi – shobhitt@avianwe.com / 8559077887

Simran Maheshwari – simranm@avianwe.com / 9643855958

Samsung Galaxy S25 Now Available with Rs 11,000 Price Cut: 5 Reasons to Buy and 1 to Skip

If you’re looking for a smartphone that balances performance, camera quality, and battery life, the Samsung Galaxy S25 is worth a serious look. With its latest price cut, it’s one of the most compelling flagship Android devices available today.

Major Price Cut on Flipkart

As the year comes to a close, Samsung is offering significant discounts on its flagship devices, making now an ideal time to upgrade. The Galaxy S25, originally launched at Rs 80,999, is now available on Flipkart starting at Rs 69,999 thanks to a mix of bank discounts, exchange offers, and combo deals.

How the Discounts Work

• HDFC Bank Credit Card Discount: Instant Rs 10,000 off, bringing the price down to Rs 70,999.
• Exchange Offer: Trade in an older smartphone and get an additional Rs 11,000 off over the exchange value.
• Flipkart Axis Card Discount: Additional Rs 2,095 off.

For example, exchanging an iPhone 13 could combine your old phone’s trade-in value with the Rs 11,000 bonus and the Rs 2,095 card discount.

• Buy More, Save More: Spend over Rs 15,000 on Flipkart in the same transaction and save another Rs 6,000.

Stacking these offers could potentially bring the Galaxy S25 down to just Rs 39,794—an incredible deal for a flagship Samsung phone.

5 Reasons to Buy the Samsung Galaxy S25

1. Powerful Performance
   The Galaxy S25 runs on the Snapdragon 8 Elite processor, offering faster speeds and improved efficiency over last year’s Exynos 2400-powered S24. Coupled with a 15% larger vapor chamber cooling system, the phone stays cooler and smoother during gaming, multitasking, or 4K video recording.
2. Upgraded RAM
   All S25 models now come with 12GB of RAM, up from 8GB in the S24. This makes multitasking seamless, enhances camera processing, and ensures long-term system stability.
3. Refined Camera Experience
   The new image signal processor (ISP) improves photo sharpness, skin tones, and color balance. Video mode now features smoother lens switching and a redesigned zoom slider. Pro users benefit from upgraded Expert RAW features, including exposure monitoring, ND filter control, and virtual aperture adjustments.
4. Sleek Design
   The Galaxy S25 is thinner at 7.2mm (down from 7.6mm on the S24) and comes in fresh colors—Navy and Icy Blue—with elegant black camera rings.
5. Improved Battery Efficiency
   While the S25 carries over a 4,000mAh battery, the Snapdragon 8 Elite’s efficiency helps extend usage to comfortably last a full day, even under heavy workloads.

1 Reason You Might Skip

The battery capacity remains the same as the S24, so if you’re looking for multi-day battery life, you may want to consider larger models in the S25 lineup.

Verdict: Is It Worth Buying?

With an upgraded processor, higher RAM, refined cameras, and a sleek design, the Samsung Galaxy S25 is one of the most complete Android phones of the year. With Flipkart’s heavy discounts, it has also become one of the best deals available. If you’ve been waiting for the right time to upgrade, now is that moment.

LG rolls out Xbox Cloud Gaming App on Smart TVs in India via new Gaming Portal

LG has launched its new Gaming Portal on smart TVs, introducing the official Xbox app and full Xbox Cloud Gaming support to models released between 2021 and 2025. With this rollout, Indian users subscribed to Xbox Game Pass can now stream popular Xbox titles directly on their LG TVs—no console required.

A Unified Cloud Gaming Hub

The LG Gaming Portal serves as a centralized hub that brings multiple cloud gaming services together. Users can instantly access supported games without downloading or installing them, offering a smooth and accessible cloud gaming experience.

With the Xbox app integrated into the portal, LG TV owners can stream titles such as Forza Horizon 5, Call of Duty: Black Ops 7, Raji: An Ancient Epic, and hundreds more available through Xbox Game Pass.

What You Need to Get Started

To begin playing Xbox Cloud Gaming on an LG TV, users only need:

• A supported LG webOS smart TV
• A high-speed internet connection
• A compatible Bluetooth controller
• An active Xbox Game Pass subscription

Xbox Game Pass Plans in India

Microsoft currently offers three monthly Game Pass tiers:

• Essential: ₹499
• Premium: ₹699
• Ultimate: ₹1,389

All plans provide access to Xbox Cloud Gaming, enabling users to stream games across supported platforms.

Available on 2021–2025 LG TV Models

The Gaming Portal and Xbox app are rolling out gradually through a software update to LG smart TVs released from 2021 to 2025 running webOS. Once updated, the Gaming Portal will automatically appear on the home screen.

Beyond LG smart TVs, Xbox Cloud Gaming is also accessible on Xbox consoles, PCs, smartphones, Samsung TVs, Windows handhelds, and Amazon Fire TV devices. With LG’s latest update, big-screen, console-free gaming becomes even more accessible for Indian players.